Top 5 Free-to-Play iOS Games in New Zealand: Q1 2025 Performance

In the first quarter of 2025, the performance of top free-to-play iOS games in New Zealand showcased interesting trends in downloads, revenue, and active users. Here's a closer look at the top contenders based on data from Sensor Tower.

Royal Match from Dream Games saw a steady increase in weekly revenue, peaking at around $48.5K by the end of March. Weekly downloads fluctuated, with a notable peak of 1.9K in early March, while active users consistently hovered around 40K, ending the quarter at approximately 43.7K.

Candy Crush Saga maintained stable revenue, reaching around $35.7K in mid-March. Downloads decreased over the quarter, starting at 2K and dropping to just over 600 by the end of March. Active users remained relatively steady, with a slight dip in February before recovering to around 8.4K.

Roblox experienced a significant decline in revenue, dropping from $62.7K at the start of the quarter to under $2K by March. Despite this, downloads remained strong, averaging around 2.5K, and active users stayed consistently above 80K, peaking at over 104K in January.

Lightning Link Casino Slots from Product Madness had a varied revenue performance, ending the quarter at approximately $34.9K. Downloads were modest, peaking at 296 in late December, while active users fluctuated around 2.4K.

Last War:Survival showed a decline in revenue mid-quarter, with a high of $42.2K in February. Downloads started strong at over 4K but decreased to around 2K by March. Active users saw a rebound from a low of 6K in February to 7.8K at the end of March.

These insights into the New Zealand market provide a snapshot of how leading free-to-play games performed in Q1 2025. For more detailed analysis and data, visit Sensor Tower.